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| Kapitel 6 - Produkt | |||
| Product : Spezielle Produkte | A.6.1 | Atlantis Travel | |
| Product : Produktevariationen | A.6.2 | FemSecure | |
| Product : Standardprodukte | A.6.3 | HeinGas | |
| Price : Benefiz Modelle | A.6.4 | Visa DAH | |
| Place : Mainstream | A.6.5 | Kamps | |
| Place : Kooperation | A.6.6 | Stena Line | |
| Place : Katalog | A.6.7 | Pro-Fun Media | |
| People : Testimonials | A.6.8 | Görtz | |
| Promotion : Werbung : Gay Motive | A.6.9 | Glaxo Smithkline | |
| Promotion : Werbung : neutrale Motive | A.6.10 | Absolut Vodka | |
| Promotion : Werbung : Codierte Motive | A.6.11 / A.6.11a | Pro Haar / Pro Haar Mainstraim | |
| Promotion : Sponsoring | A.6.12 | KLM | |
| Promotion : Event Marketing | A.6.13 | Heineken | |
| Promotion : Internet Marketing | A.6.14 | Condomi | |
| Promotion : Kooperations-Marketing | A.6.15 | Tourismus Z.Hamburg | |
| Promotion : Direct Mail | A.6.16 | American Express | |